E-commerce advertising is a type of advertising that aims to reach customers by promoting products or services on online platforms. This type of advertising involves various methods to strengthen the online presence of e-commerce businesses and attract potential customers using digital marketing strategies.

E-commerce advertising typically encompasses various channels such as search engine marketing (SEM), social media advertising, email marketing, content marketing, influencer marketing, and other digital advertising techniques. These techniques are used to reach targeted audiences, increase brand awareness, reach potential customers, boost sales, and ensure customer loyalty.