Facebook management involves the effective management of an individual's, business's, or brand's Facebook account. This process includes creating a content strategy for the account, creating content, sharing it, and increasing engagement. Facebook management typically includes the following elements:

1. Content Planning: Planning content that will attract the target audience, convey the brand's or business's message, and reflect the brand identity.
2. Creating a Posting Schedule: Creating a posting schedule to ensure regular and timely sharing of content.
3. Increasing Engagement: Implementing various engagement strategies to respond to comments, messages, and interact with the target audience.
4. Ad Management: Effectively managing Facebook advertisements to reach targeted audiences and potential customers.
5. Analysis and Reporting: Using analytical tools to monitor the performance of posts, assess the effectiveness of reaching the target audience, and develop strategies.

This process involves the effective use of tools and features provided by Facebook and aims to achieve goals such as the growth of the account, increased engagement, and enhanced brand awareness.