Visual design is the process of arranging graphic elements and other visual components to communicate or convey a message. This involves the arrangement of colors, shapes, typography, images, symbols, and other graphic elements. Visual design can be used for various purposes, such as marketing a product or service, promoting a brand, or conveying an idea.

A visual design is planned with specific goals in mind, such as creating a particular aesthetic or mood, attracting a specific target audience, or conveying a specific message. The design process involves steps such as idea generation, concept development, sketching, editing, and creating the final design.

Visual design is utilized in various fields, including advertising, marketing, brand management, book design, web design, packaging design, and user interface design, among others. Good visual design can reflect the quality of a product or service, strengthen a brand's image, and leave a strong impact on the target audience. Additionally, visual design can enhance the usability and accessibility of a project or product and improve the user experience.